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Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.

It is no secret that a website that loads in the shortest time possible is the delight of every user. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Redirects will along the same lines slow down things for the reason that reloading of the webpage will take place every now and then.

Considering that JavaScript and the likes were in the past known to cause drag in mobile device, blocking them was the best thing to do. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. There are even some that are superior to computers meaning there is no need to block the likes of JavaScript. Considering that processing and categorizing of images is something that Googlebots are able to do, it would actually be advantageous if the images were to be included.

Lead generation is an important component but pop-ups are a sure fire way of interfering with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. Getting rid of them would thus be a good thing to do.

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